Is sustainability sustainable ( Brainstmoring questions)

Considering time we have gone since 2015 – the Paris Agreement, almost 1/4 part of the deadline to achieve SDGs left behind. Looking back to those years, lots of conferences, seminars, workshops  held around this issue.  But seeking the consequences of educational campaigns, how much were they effective? Or were they sufficient to cover the region?

While thinking out loud about efficiency of the UN holy motto “leaving no one behind”, do we really achieve to address concerns climate change to each individual  in society?

What about the unheard illiterate tribes those existence make huge difference for building the gap?

At the same another issue beats the mind here: Understanding, habits of sustainability for one nation can be dramatically differ from the developed states? And what if we can name it as huge dissimilarity of accessing to resources?

Leaving the issue open to come back later….





What is left after COP23?

At COP23 in Bonn, delegates came up with some explications to cut down carbon emissions  and battle the climate disasters. With the old bureaucracies staying on, there were some highlights to  mention.

  • New members to join the agreement

Countries met in Bonn last week to negotiate better ways to correspondent with climate action. In reply US designation to withdraw from COP21, Syria and Nicaragua—the last two came up to join the consensus.

  • Same players on the road to commitment

The UK apparatus released details of a new funding commitment it has earmarked for projects to promote clean growth in major global cities and help developing countries meet their goals. To realize the project UK is going to team up with Germany for cooperating on governmental level.

Norway incorporated with consumer goods giant Unilever and other partners to try in public-private funding towards building resistance to climate change in vulnerable countries around the world.

  • Questions raised “Is it possible to live in a world without fossil fuels?”

Is it possible to fulfill all our global energy needs with renewables only? And which technologies work best to assist transition to a world without fossil fuels? Scientists responded at COP23. Lower system technologies is achievable than today based on available technology for “clean air industry”.

  • Recent science investigation highlighted.

“Energy transformation is not a question to technical feasibility or economic viability anymore. Dropping costs encourage solar energy. Wind power will formulate by 18 percent, hydropower 8 percent and bioenergy 2 percent of the total whole energy mix by 2050, according to the scientists’ estimates.

The study’s authors have indicated with a global population of almost 10 billion people by 2050 – which is the world’s hunger for power is supposed to double as aftermath.

  • Utopia or realistic scenario for future?

Prior to this, all research did undervalue the development of alternative energy. That’s why it’s going so much faster than estimated and while visualizing the next three decades, where humanity can reach the goal of 100 percent renewables in the energy consummation.

  • Urgent climate action is needed throughout all levels of governance and society reiterated.

For meeting the targets COP21 is taking the lead on promoting sustainability issues to help unlock strong action in cities across the developing world. It`s already beyond the skeptic to waste time on dilemma whether climate change is real. The recent fresh air problems happening in China could be a good message from yesterday to future . On the other hand, dependency on fuel industry seems staying on the agenda for the next decade after COP23.

CSR vs. Charity (local case)

After a year of coming back to the country, I`m sharing personal observations about general corporate social responsibility (CSR) environment in the country. Now several corporate figures, regulatory bodies, might doubt hearing corporate social responsibility has nothing or very small-scale to do with charity. And the good news Azerbaijan is not the only country in the world having this view. The majority of the countries are in the same boat. To figure it out, let`s review first what CSR is not:

  • Buying furniture, computers, microbuses, and refurbishing
  • Giving merit scholarships to students
  • Funding medical treatment of individuals

The list can be prolonged, but long story short – the funds or goods are allocated for the individual needs and charitable giving without follow up are not at all CSR strategy.

Today corporate social responsibility means much beyond essential charitable activities of the past. It is not solely about making a donation towards good causes but instead, it is an all-year-round responsibility that requires companies switch to serve the community (including internal), its business, workers, customers, and other related stakeholders. CSR should interact with corporate values, culture and the company’s strategy to achieve its future sustainability. It is likely more of “people were starving in the past, people are starving at present, but in lieu of handing out them a bread for today, teach them or help them to eradicate poverty.”

A few weeks ago, the conversation with a fellow lead to the topic of how a big holding failed because of advancing in wrong organizational behavior concept. Later long proper investigation displayed reason of cataclysm deriving from more internal disintegration rather than financial breakdown.

The scale of a company is defined not only by the input but also by its butterfly effect: the impact we make to the world in which we operate, and the contribution we make to continuous professional development, as noted above. It is an ambitious vision that CSR in its modern sense demands a business to engage responsibly taking into account their economic, social and environmental impacts, and to act to address their key sustainable continuous development challenges. In the case where the corporate struggling with organizational behavior, charity can be pointed out as part of the big picture while it would be less important for the long ride strategy.

No doubt that today there are several definitions of CSR worldwide but nowadays they all associate to how business takes account of its economic, social and environmental impacts in the way it functions and maximizes cost reduction. Thinking about how organizations evolve, how adaptation enables “survival of the fittest” is an analogy that has helped business strategists. Increasingly, it is becoming important to measure success through working in partnerships with different stakeholders. Charity can be an important part of CSR, which signifies a corporation’s contribution to the community where it does business.

One source argues dimension of CSR begins where the law ends. This ties down with the notion of citizenship. A good citizen is not merely someone who conducts his or her life without breaking the laws. It is someone who contributes to society in a beneficial way and avoids doing harm. Businesses can be good citizens, provided that they relate ethically to other citizens – and particularly to their stakeholders.

Thanks to the newbie startups coming to the national stage and their origins of changing the game, a fresh glimpse of air has been felt in the existing environment.Startups are diving into for counseling in creating a social responsibility plan and dealing with the emerging issues that engage employees in meaningful causes and still responsible for business practices in operations.

Another concern is Millennials` movement from the country to Multinational Corporations (MNCs) with stronger values. Millennials in one survey also assume businesses are behaving in an increasingly responsible manner. On balance, Millennials still suppose that businesses focus on their own agendas. If no progress will be made in local businesses, not only Millennials` foot will be out of the door, but Generation Y will be part of expatriation movement too.

CSR doc
Deloitte 2016 survey

Notwithstanding, where the problems exist, there is a tremendous opportunity and the other side of coin foresees there is a light at the end of the tunnel. Lean strategy, unity around strong values, full interaction with a different section of stakeholders and the transparent environment can be good for the success to knock the door of corporates.

Without comparing it back to Swiss corporate standards, (although reality does sound as an adjustment from Ferrari to Zaaparozhes), CSR is still going to be figured out by many. However, if corporates efforts are towards sustainable businesses, proper CSR will lead the company to innovation and social impact beyond their glossy reports. In order to form conventional CSR strategy at the local level, there is a need for unique regulation to be set off, improvement and measurement of sustainable performance, fostering awareness, learning, and cooperation.


Gunay Mukhtarova

Please raise your voice if a company you work for carrying different values apart from charity. Share your opinion and let`s have a discussion!

Read other articles here.

Striving for international cooperation in sustainability research

The German Federal Ministry of Education and Research (BMBF) hosts the prestigious ” Green Talents – International Forum for High Potentials in Sustainable Development” to promote the international exchange of innovative green ideas. The award, under the patronage of Minister Professor Johanna Wanka, honours young researchers each year. The winners come from numerous countries and scientific disciplines and are recognised for their outstanding achievements in making our societies more sustainable. Selected by a high-ranking jury of German experts the award-winners are granted unique access to the country’s research elite.

Are you an up-and-coming scientist with innovative ideas and a strong focus on sustainable development? Does your research have the potential to change the world? We challenge you to convince our high-ranking expert jury and become one of the 25 Green Talents 2017!

The award is open to all disciplines as long as it is related to sustainable development. In 2017 the award has a focus on “Sustainable Production and Consumption” and this year’s Science Forum, taking place in October, will integrate sustainability hot spots in Germany related to this theme. Nevertheless, we highly welcome applications from all (not connected) research areas.

For more info, consult with Green Talents.

Young Champions

To the attention of young people between the ages of 18-30!
The United Nations Environmental Program (UNEP) has launched the Young Campions of the Earth global competition for talented people that can showcase technological inventions and innovative business models that improve our planet’s health.Six winners will receive $15,000 each to help bring their big ideas to life. More than just a prize-giving scheme, the winners will also have a unique opportunity to meet with noteworthy environmental experts and policymakers at UN Environment Assembly in Nairobi and UN General Assembly in New York.

We encourage all potential young people out there to apply!

The application period for this year’s competition closes on 18th June. Full details and the application form are available on:

The United Nations Environment Programme (UNEP) was established by the UN General in 1972, enabling cooperation of countries and international organizations towards addressing global, regional and national concerns in the field of environmental protection and sustainable development. e8a63295-634f-4a9b-851b-4290feb9cbd6